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BACK IN THE GONG - Rich Penny

BACK IN THE GONG - Rich Penny

 

With the scrapping of restrictions and return of partying as we used to know it, we wasted no time in making up for lost time. So much so that we decided to undertake a back-to-back bender across Sydney and Wollongong this past weekend, and as you can probably guess, it was off the hinge.

Starting at Pepes in the Gong, we brought the heat, resident deckslinger Rich Penny lighting up the arvo with plenty of house, disco and everything in between. The Gong crew as a whole was reunited in style, and with Fizz wild bucket deals on offer for all who dared, you couldn’t really ask for anything more. Get caught up via the gallery below.

What’s Next for Hard FIZZ?

Launching a brand from scratch is never easy, especially in the alcohol industry. But we’re just getting started.

2025 is going to be massive for us. We’ve got new flavors and some exciting concepts outside of seltzers in the pipeline. Expanding our retail presence and pushing into international markets is a major focus.

And then there’s FISHER’s Out 2 Lunch festival in Surfers Paradise this May. Hard FIZZ is the major sponsor, and we plan to move something like 150,000 cans over the weekend. That’s going to be next level.

One thing’s for sure: we’re not slowing down. Hard FIZZ isn’t just a drink—it’s a lifestyle, a movement, and a whole lot of fun. And we’re only getting started.