Fisher Tour - Melbourne
As the sun set over Port Philip Bay, the Fish flicked his wrists to 16,000 eager Fizz-drinking fans. A spectacle not to be forgotten, we were there to capture it all.
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What’s Next for Hard FIZZ?
Launching a brand from scratch is never easy, especially in the alcohol industry. But we’re just getting started.
2025 is going to be massive for us. We’ve got new flavors and some exciting concepts outside of seltzers in the pipeline. Expanding our retail presence and pushing into international markets is a major focus.
And then there’s FISHER’s Out 2 Lunch festival in Surfers Paradise this May. Hard FIZZ is the major sponsor, and we plan to move something like 150,000 cans over the weekend. That’s going to be next level.
One thing’s for sure: we’re not slowing down. Hard FIZZ isn’t just a drink—it’s a lifestyle, a movement, and a whole lot of fun. And we’re only getting started.
