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Let's Get Fizzy!

Just Feels Tight - Video Premier

The FISH has been getting extra FIZZical in his down time through COVID and the result is one of the TIGHTEST tracks to be released this year

And let’s call a spade a f*cking spade, his new film clip for JUST FEELS TIGHT is so fruity, the Goddess of Lycra herself, Olivia Newton-John, has been on the FIZZ phone wanting a taste of what’s in Paul’s ice bucket.

Set in what can only be described as the world’s spiciest aerobics studio, the FISH only needs a sip of his favourite watermelon and berry flavour FIZZ to get the blood pumping, and when he strips down to his tighty whities, that’s a dangerous situation to find himself in.

But we digress, the FISH shows it’s not just the leotards that can stretch to the max and by the end, there’s a lot that’s about to explode like a well shaken can of you f*cken betcha… FIZZ!!!

(In fact, spoiler alert - there is a clean up in aisle three and most of it is FIZZ).

Anyway, stop reading this bullsh*t and watch the clip! Trust us, it’s f*cken TIGHT.

ARE YA KIDDING? ORDER NOW 'JUST FEELS TIGHT'

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What’s Next for Hard FIZZ?

Launching a brand from scratch is never easy, especially in the alcohol industry. But we’re just getting started.

2025 is going to be massive for us. We’ve got new flavors and some exciting concepts outside of seltzers in the pipeline. Expanding our retail presence and pushing into international markets is a major focus.

And then there’s FISHER’s Out 2 Lunch festival in Surfers Paradise this May. Hard FIZZ is the major sponsor, and we plan to move something like 150,000 cans over the weekend. That’s going to be next level.

One thing’s for sure: we’re not slowing down. Hard FIZZ isn’t just a drink—it’s a lifestyle, a movement, and a whole lot of fun. And we’re only getting started.