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Why FIZZ X?

We know what you’re bloody thinking!

The question is: why FIZZ X?

The natural caffeine flavour is already the feel-good hit of the summer after dropping on Boxing Day last year but some members of the FIZZ Fam are just plain old curious: where’d this belter of a drink come from?

Short answer - you asked, we delivered!

As you all know, the FIZZ philosophy is ‘easy on tomorrow’ - and we’re very proud of that - but the FIZZ Fam was demanding a flavour that f*cken flared … and flared HARD. The result is the very drinkable FIZZ X.

With a slightly higher alcohol content (5 percent) than our other flavours, it’s a drink for those days that turn into nights (that might turn into days again). It’s meant to be an “occasion” with a slight lean into the nights/cooler months when sunset sips on the beach are replaced with fizzing in the snowfields.

And let’s face it, who doesn’t love a bit of a buzz while you’re ripping up the slopes before hitting the bar at night? (That said, it still goes down like a bloody treat in the summertime!)

We know what you’re bloody thinking!

The question is: why FIZZ X?

The natural caffeine flavour is already the feel-good hit of the summer after dropping on Boxing Day last year but some members of the FIZZ Fam are just plain old curious: where’d this belter of a drink come from?

Short answer - you asked, we delivered!

As you all know, the FIZZ philosophy is ‘easy on tomorrow’ - and we’re very proud of that - but the FIZZ Fam was demanding a flavour that f*cken flared … and flared HARD. The result is the very drinkable FIZZ X.

With a slightly higher alcohol content (5 percent) than our other flavours, it’s a drink for those days that turn into nights (that might turn into days again). It’s meant to be an “occasion” with a slight lean into the nights/cooler months when sunset sips on the beach are replaced with fizzing in the snowfields.

And let’s face it, who doesn’t love a bit of a buzz while you’re ripping up the slopes before hitting the bar at night? (That said, it still goes down like a bloody treat in the summertime!)

You also wanted an experience.

You also wanted an experience.

With a flavour that actually tastes like a kick on, it’s almost impossible not to let the good times roll. And the fanmail so far is ‘you f*cken bewdy’! It was also a chance to get a bit experimental at our new home base, FIZZ HQ.

FIZZ X is the world’s first hard seltzer to contain natural caffeine, so we’ll claim that little spot on the mantle!

In the beverage business, it’s all about innovation!

Others rest on their laurels and get left behind. FIZZ X was a natural progression for us.

We think we’ve nailed the day drink so we wanted to walk on the motherf*cken wild side and come up with a drink that screamed PARTY!

We know the seltzer market is on the absolute cook right now. Those brainiacs in the United States reckon, globally, it’s worth $12 billion in 2022 - by 2028, it’ll be worth nearly $70 billion. That’s a lot of f*cken fizz. And your guys and gals at Hard FIZZ are at the forefront of that scene.

In the beverage business, it’s all about innovation!

Others rest on their laurels and get left behind. FIZZ X was a natural progression for us.

We think we’ve nailed the day drink so we wanted to walk on the motherf*cken wild side and come up with a drink that screamed PARTY!

We know the seltzer market is on the absolute cook right now. Those brainiacs in the United States reckon, globally, it’s worth $12 billion in 2022 - by 2028, it’ll be worth nearly $70 billion. That’s a lot of f*cken fizz. And your guys and gals at Hard FIZZ are at the forefront of that scene.

FIZZ HQ, on the Gold Coast, is
our very own FIZZ Lab.

Think old dudes in white coats and test tubes! Just joking; we think our brewers who came up with FIZZ X are absolute geniuses but they don’t look anything like that haha. They’re legends who KNOW FIZZ and what’ll get your tastebuds tingling (or fizzing)! And FIZZ X is their latest masterpiece. We can’t wait to see what they come up with next.

FIZZ HQ, on the Gold Coast, is our very own FIZZ Lab.

Think old dudes in white coats and test tubes! Just joking; we think our brewers who came up with FIZZ X are absolute geniuses but they don’t look anything like that haha. They’re legends who KNOW FIZZ and what’ll get your tastebuds tingling (or fizzing)! And FIZZ X is their latest masterpiece. We can’t wait to see what they come up with next.

FIZZ HQ, on the Gold Coast, is
our very own FIZZ Lab.

Think old dudes in white coats and test tubes! Just joking; we think our brewers who came up with FIZZ X are absolute geniuses but they don’t look anything like that haha. They’re legends who KNOW FIZZ and what’ll get your tastebuds tingling (or fizzing)! And FIZZ X is their latest masterpiece. We can’t wait to see what they come up with next.

In the meantime, get absolutely f*cken fizzy on FIZZ X - it ain’t going anywhere.

In the meantime, get absolutely f*cken fizzy on FIZZ X - it ain’t going anywhere. And just so you know, it is available on tap at FIZZ HQ - straight from the tank in front of you to your very own FIZZ cup.

In the meantime, get absolutely f*cken fizzy on FIZZ X - it ain’t going anywhere.

In the meantime, get absolutely f*cken fizzy on FIZZ X - it ain’t going anywhere. And just so you know, it is available on tap at FIZZ HQ - straight from the tank in front of you to your very own FIZZ cup.